ID Builders, Inc. was founded in 2003 by Bill Simon. The company name is derived from the world of political campaigns where everyone seeking public office is intensely interested in building-up their “Name ID” into the minds of the voters to cast a ballot in their favor.
Since every business seeks to accomplish a similar goal in marketing their products or services, the name “ID Builders” was developed to describe the process of using advertising tools and channels to build-up the brand identity of businesses (and political candidates) into the minds of their target audience(s).
Bill graduated from Georgia Tech in 1983 with a Bachelor’s in Mechanical Engineering, and went to work in the consulting engineering field, specializing in designing plumbing and fire sprinkler protection systems. In early 1990, he acquired his Professional Engineering License, registered with the State of Georgia.
Feeling a bit burned-out in engineering, he decided to go back to graduate school, with a focus on finance. In 1994, he graduated from Georgia State University with a Master’s of Science in Finance. In graduate school, he developed a love of decision science coursework, and after graduation, launched a career in database consulting by teaching himself Microsoft Access, and getting IT consulting gigs with a variety of companies, from small to large conglomerates.
In the early 2000s, he saw a need and an opportunity to enter the promotional products industry to help businesses reach their goals.
How does the foregoing relate to finding marketing solutions for your company? Experience and wisdom gained through working for a myriad of business entities, in all kinds of different industries, is parlayed into a marketing consulting company that can help you build and grow your business in a cost-effective manner.