About ID Builders

ID Builders, Inc. was founded in 2003 by Bill Simon with a clear goal: help businesses and candidates build stronger name recognition through practical, cost-effective marketing tools.

The company name comes from the political world, where “Name ID” refers to building recognition in voters’ minds. We apply that same principle to business marketing — creating promotional products and tools that keep your brand visible and memorable.

About the Founder

Bill Simon brings a unique background to the promotional products industry. He earned a Bachelor’s degree in Mechanical Engineering from Georgia Tech in 1983 and later obtained his Professional Engineering license in Georgia. After several years in consulting engineering, he returned to school and completed a Master’s of Science in Finance from Georgia State University in 1994.

Following graduate school, Bill built a career in database consulting, working with companies of all sizes. In the early 2000s, he recognized a strong opportunity to help businesses grow through targeted promotional products and marketing support. That insight led to the founding of ID Builders.

Our Approach

Today, ID Builders combines practical marketing experience with a focus on results. We specialize in branded merch, schedule magnets, calendars, and other promotional tools that deliver long-lasting visibility for our clients.

Whether you need custom promotional products or support with broader marketing efforts, we bring a straightforward, results-driven approach to every project.